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  If Vijay Mallya takes over LPG

After the phenomenal success of Kingfisher Airlines. Have you ever imagined as to how will the Gas Cylinders been delivered to your home?

If Mr.Vijay Mallya ventured into the LPG Distribution Business in his own way of approach ......

A SHORT STORY

Ramya was about to leave office after finishing her work. She got a call from her husband Karthi,

RAMYA(R): "Hello, yes Karthi".

KARTHI(K): "Ramya, can you open my gmail and get a print out of the mail from that USconsultant I forgot to take it in my office"

(R): "Yes, I can, I need your password"
(K): "jeni22091980"
(R): "Ok fine"

She takes the print out and logs out. Some thought struck her mind now.
JENI happens to be his college mate. Hmmm...

She decides not to discuss this with Karthi. She simply opens her mail box and changes the password from "mohan143" to "karthiramya" and leaves for home!

MORAL OF THE STORY: Change your password! NOW!

An Indian man walks into a bank in
New York City and asks for the loan officer.
He tells the loan officer that he is going to India on business
for two weeks and needs to borrow $5,000.

The bank officer tells him that the bank
will need some form of security for the loan,
so the Indian man hands over the keys
and documents of new Ferrari parked
on the street in front of the bank.
He produces the title and everything checks out.
The loan officer agrees to accept
the car as collateral for the loan.

The bank's president and its officers
all enjoy a good laugh at the Indian
for using a $250,000 Ferrari
as collateral against a $5,000 loan.
An employee of the bank then
drives the Ferrari into the bank's
underground garage and parks it there.

Two weeks later, the Indian returns,
repays the $5,000 and the interest,
which comes to $15.41.
The loan officer says,
"Sir, we are very happy to have had your business,
and this transaction has worked out very nicely,
but we are a little puzzled.
While you were away,
we checked you out and found that you are a multi millionaire.
What puzzles us is, why would you bother to borrow "$5,000" ?

The Indian replies:

"Where else in New York City can I park my car
for two weeks for only $15.41
and expect it to be there when I return'"

This is the mind of the Indian... and this is why India is shining

I'm sure by now you've heard about how Press Releases can help your marketing campaigns on the Internet. But besides from people telling you, do you have any quantitative evidence that it's worth the time to craft a newsworthy release?

From a search marketing perspective, this is one of the best ways of killing two birds with one stone. Besides getting exposure for your site, you are also creating web saturation. By having the possibility of your release getting picked up by multiple media outlets, you quickly and cheaply get eyeballs looking at your product or service, and ultimately, traffic to your site.

Being that the Internet has grown to being a social environment with the ultimate goal of personalization for each user, how can anyone get their message out?

With blogs, RSS readers and news aggregators becoming more popular, the user is becoming more selective to what they want to see. This is something every marketer should embrace.

Now, instead of spending thousands to blast an add that may only be relevant to 10 percent of your audience, you can now selectively target your audience and deliver your message.

Since the majority of us do not have Google's bankroll, we are left to find less expensive ways to drive visitors to your site. This is where one can get onto a level playing field with the big spenders.

To demonstrate the power of the press release, take a moment to review some stats on a campaign that was conducted in early December.

PR Service: PRWeb.com

Price: $80.00 USD
(Note: - you can submit free press releases, but you won't have access to any tracking stats, and you lose some services.)

For the above mentioned fee, the $80.00 includes:

Properly Optimized, RSS/XML Feed, Next Day Distribution, ability to attach files, featured, listing appears on: Google News, Overture, eMediaWire, Yahoo News, Excite News, DogPile, MetaCrawler, Inktomi, MSN News, Lycos News, AskJeeves News, Feedster and Topix News

Quite the bang for your buck, eh?

The Press Release in question was for a free service, and it was geared for Christmas use, so keep that in mind as you review the information.

Reads: 88,380

(This number indicates how many times the press release was accessed from the PRWeb site and other distribution points where they have the ability to measure a click through. This number does not include the number of journalists that have received the release through email.)

Estimated Pickup: 3,908

(This number estimates the number of times the press release was picked up by a media outlet. This does not indicate how many times the story appeared in the media. It simply attempts to estimate media interest in the release.)

Now how many places on the Internet can give you those type of numbers for getting traffic to your site?

To try and get an accurate number for a "typical" Press Release, another release was submitted in March of 2005, for a new paid-for service.

Reads: 80,375

Estimated Pickup: 1,362

Still pretty impressive, even if it's just to get some traffic, or brand name exposure.

If you're serious about your business, $80.00 is easily worth the investment for this type of return.

-To your online success!

If you're not thinking about this, you need to get started, and if you have started, how is it working out?

Google seems to be at a defining moment in time with it's penalizing sites with paid links, and almost constant shifts to the algorithm that make the SERPs a guessing game just about everyday.

So what are you doing now to make sure your site survives should it be hit by a Google penalty? You might be ranked very well today and making great money from the traffic that Google sends to your site naturally - so what if they flag your site for some deserved or un-merited form of spam?

With soo many people gaming the system, no wonder Google lashes out at the SEO community on occasion. We're the ones pushing them to provide more relevant results while at the same time doing things that some would question on a moral level.

Point is, Google delivers a ton of traffic. But the web is VERY big, and Google is not the be all and end all. You should be constantly looking for other ways to deliver traffic to your site such as:

Be active in forums - answer questions without trying to sell our product or service - instead, demonstrate your expertise in your answers and people will realize that what you say is worthy, and in turn will use your product or service when they are ready.

Write articles! I know it's old and tiresome and boring - but like the first point, it's a great way to not only show off what you know, but in inject your writing style. Some people will read you not for your content, but because they like the way you put things into perspective. Don't underestimate that.

Ask for help - I know a lot of people have trouble with this, but when my car breaks down, I have no trouble calling a mechanic. Use this same approach on the web. If you need help with a problem seek out the people who can help you. Many times in that process there is an exchange of information that leads to a deeper and "real" relationship - leverage that for links!

Tell 'em what you think - this applies to blogs, forums, articles and email responses. Why pretend to be something you're not? Like is too short to pussyfoot around and to be taken advantage of by other people.

Use your clients! I know I just said don't let others abuse you, and now I am saying to use your clients? What I mean is, your clients have other relationships as well, and if you perform well for them, they will refer you to their other business relationships.

See a pattern here? While Google is great for delivering text-based computer crunched results, at the end of the day, human relations (social engineering) is what makes you money. Treat people with respect, end any relationship with grace, and you'll see that over time, that crazy thing called karma makes it way back to you.

Enjoy the ride!

-To your online success!

Well now, it's been quite some time since an article was posted on here so I feel like I owe everyone something really good.

It's common in seo to make suggestions to potential clients to not go after that elusive one word phrase. But by doing so, and with seemingly all seo professionals on board, has it gotten easier to get ranked for one-word phrases?

I've personally have been able to get some top rankings for clients of mine within the past year - I'm not saying this to brag, but if everyone's drinking that kool-aid, how will anyone know how hard it is to go after one word?

Now, there are those that will tell you that a one-word phrase doesn't convert. In my experience, these phrase drive a ton of traffic to the site (as much as up to 10k unique visitors a day) - of course not all of them convert.

But about 20% do.

Yes, 20% of all people coming in on a one-word phrase converts at that rate for something on the site. Maybe not for the phrase that brought them in, but that person converts on something.

Now, using WebTrends or Google Analytics will tell you the phrase on which the person came in from, but to get the granular level detail, the only system I've been able to come up with and rely on is a site database capturing system. It's been custom created, but it can track all the pages visited and will tell you that if someone originally came to the site for the term "KVM" but ended up buying USB Cables, that data is retained.

Now, all of a sudden, those one-word phrases are looking pretty good. And, with soo many seo's purposely not going after them, I think it presents an opportunity to grab those top rankings for those magical traffic drivers.

So, go get those words!

“Blogs are the most important thing to online marketing since sliced bread.” “Blogs may have their place… but it’s not in direct marketing.” With such disparate views, whom do you believe? The blog consultants? Or established “old school” marketing mavens?

Barraged with hype, marketers can have a tough time deciding whether blogs should be part of their arsenal. Listen to the blog consultants? But who profits from the blog phenomenon? Are we talking “opportunistic agenda” or “objective perspective”?

How about the marketing experts? Is it fair to say that blogging doesn’t belong in a direct or business-to-business marketing program? Why do so many veterans bristle at the idea of blogs? Is it simply because of imagined shortcomings? Or do blogs stump an “old school” sensibility that seeks a precedent for comparison? 

A decade ago, with the dawning of the commercial web, marketers faced a similar dilemma. One faction wrote the web off as negligible, while another took to the barricades, waving the web banner and proclaiming the demise of other channels. As we learned, new vehicles do not necessarily replace old ones -- in fact, they may even supplement them.

“Okay,” you say, “history is well and good. But what happens in the next senior-management meeting when the CEO asks, ‘Does blogging belong in our marketing communications program?’ What do I tell him?”

First, you can tell him blogs are not an effective direct marketing tool. I doubt they ever will be. Blogging doesn’t allow you to precisely target audiences or permit any discernable control over who sees your message. However…

Blogs have already proven useful in publicity campaigns, generating word-of-mouth and, in some cases, media attention. CPG marketers have made the most effective use of commercial blogs, with highly imaginative efforts attracting throngs of consumers. There’s no question these blogs have affected consumer bonding with brands.

Blogs can also play an important role in business-to-business marketing. Management gurus, public speakers and prominent business leaders can wield some mean business-to-business blogs. Tom Peters, for one, has a very successful blog. For Peters’ fans, this is a godsend -- access to Peter’s daily thought process. Of course, the more people who clamor to glean Peters’ next idea, the more likely his next seminar will sell out and his next tome will fly off the bookshelves.  

Are blogs right for every company or brand? No.

Are bloggers, and especially blog consultants, over-hyping blogs? Absolutely.  

The first group is merely excited about technology. The second benefits from getting businesspeople to turn off their logic and open their pocket books. The unfortunate backlash -- wholesale discrediting of blogs by critics who have either never used them effectively or never used them altogether.

A brave new nirvana? Or just a passing fad? The importance of blogging shouldn’t be overstated or ignored. (Though, currently, the most interesting aspect of blogs is social, not commercial.) Blogs are unique. They aren’t direct mail, telemarketing, direct response TV, e-commerce or e-mail marketing … and that’s fine. Defining what they aren’t doesn’t diminish their potential in the hands of a smart marketer.

There are many different social skills and the impact they have on other people varies. Acting on two or three "easy" skills isn't enough. The best results are achieved when several skills are used in combination with one another. The ex-pression "the total is greater than the sum of its parts" resonates loudly with respect to social skills. When individuals combine various skills such as listening, making small talk, giving compliments, maintaining eye contact, greeting others warmly, and many others, they will experience more social success in many different situations.

Strong social skills include (among others):
- active listening
- knowing how to greet others
- conversing and making small talk
- building a friendly rapport
- complimenting others
- offering praise and encouragement
- showing support and understanding
- acknowledging others
- saying 'thank you'

Techniques and methods are available to develop all social skills. Knowing what to say and how to act are basic social skills that anyone can learn. Here are five tips for improving social skills:

1. Start with the skills that feel the most comfortable to you.
There is such a wide variety of social skills to learn that you can begin with the skills with which you feel the most comfortable.

It can be as simple as constructing a meaningful "thank-you," a compliment or using a technique to remember names. Practicing these skills in situations where a comfort level already exists builds confidence and, as more skills are added, begins to establish good interpersonal relationships.

2. Work on your social skills before you're in a situation where you really need them.
When you're using skills such as giving quality feedback or negotiating, it's better to have established a rapport, whenever possible, with the individuals involved prior to beginning these discussions. These kinds of situations have the potential to be difficult and intimidating, so having positive interactions before these situations come up will make them much easier to approach.

Constant maintenance of good relationships builds a strong foundation so there's a better chance of weathering challenging times. These interactions can be very simple - from greeting colleagues in the elevator to acknowledging others on the workshop floor to making small talk at staff meetings. Over time, these small interactions make a big difference in your relationships and ongoing success.

3. Make a point of interacting with others in familiar situations.
When you've learned some techniques, start practicing your new social skills in your daily life. This could be at a work meeting where you speak to someone you haven't talked to before or to someone with whom you've never had any significant conversation. You could be at your vet's office talking to another pet owner about their pet or picking up your child from daycare and beginning a conversation with another parent.

These situations are based on common ground so a topic for discussion already exists and you're not trying to establish one. As well, you'll meet up with most of these people again - at work, in another meeting, the next day at daycare - so you can start to establish a friendly rapport with them.

4. Events to Attend, Invitations to Accept and Clubs or Associations to Join
Once you have learned a few social skills techniques, challenge yourself by attending events or social gatherings to try out your new skills.

It's probably easier and less stressful for the beginner to go to an event where there is a main attraction - such as a keynote speaker, panel discussion or performance - so that the pressure to interact is lessened, but the opportunity to meet people and to interact is still there. If the occasion focuses solely on the interaction between guests, such as a dinner party, it may put more pressure on the beginner to be "on" for the entire evening.

Alternatively, if you're already comfortable in the company of others, a dinner party would be ideal to practice your social skills and reunite with friends and acquaintances, make new friends, have good conversations and simply have a good time with everyone else.

Membership in clubs and associations brings together individuals who share common interests and is a basis for mutually satisfying conversation and ongoing interaction. Implementing social skills in these situations is easier than having to discover areas of interest or expertise from scratch - although this is easy to do when you have the skills.

When working on your skills, it's very important to put yourself in situations where you can act on them - even if it makes you uncomfortable. Keep the techniques in mind, knowing that with practice the skills become easier and easier to use.

5. Practice
The more frequently you interact with others and put yourself in situations where you're meeting, working or getting to know someone, the more your skills will develop and the easier they become. Continual practice as you go about your daily activities is never time wasted - you're building and strengthening your interpersonal relationships as you improve your skills.

Social skills are, and will always be, an important part of ongoing, daily interactions. They're not something learned one day and forgotten the next. They require a continuous, conscious awareness of the various skills. Fortunately, it doesn't take a long time nor a lot of effort to develop good social skills; the rewards are certainly worth it.

Pusad is a city and a municipal council in Yavatmal district of Vidarbha region in the Indian state of Maharashtra.

Pusad gets its name from River Pus, which flows close to the town. Pusad falls under Yavatmal district. From Nagpur, Pusad is about 6 hours by bus or about 5 hours by car.

It is also the home town of two former chief minister of Maharastra Vasantrao Naik & Sudhakar Rao Naik.

Geography
Pusad is located at 19.9° N 77.58° E. It has an average elevation of 315 metres (1033 feet).

This is very Good City from education point of view, it has reputed colleges basically B.N. College of Engineering, P.N. College, Pharmarcy College and lot more

Demographics
As of 2001 India census, Pusad had a population of 67,152. Males constitute 51% of the population and females 49%. Pusad has an average literacy rate of 74%, higher than the national average of 59.5%: male literacy is 80%, and female literacy is 68%. In Pusad, 14% of the population is under 6 years of age.

Pusad is well known for its cotton crops moreover one can find almost all kind of educational courses in this little town.

There are many tourist place like Mahur situated near to pusad. There are three 3 dams near to pusad like pus dam, isapur dam etc.

Climate is moderate to hot with temperature going up to 49 degree celsius in Summers and around 23 in winters.

One of the best places to study and enjoy your college days, the engineering college is on the outer fringe of the city and is around 3 kilometers from the city centre. The engineering college is an ideal place, if one wants to be away from the hustle bustle of the cities. Do not forget to visit the Karla temple, 1.7km away from the Engineering college on Nanded road.